Advanced Creative Advertising

Aim: To make consumers fall in love with a new brand.

For this assessment my team members and I chose an ‘E-textile’ brand to create. 

Problem: Many animals suffer from skin problems and immune system disorders that cause redness, itchiness and inflammation. Pet owners often need to apply sticky ointments frequently to ease their pets' discomfort, which is not only unpleasant, but also costs a lot of time and money.

Insight: To provide a more effective and comfortable relief for pets suffering from skin problems, rather than relying on traditional topical medication. We want to create a aloe-infused high tech fabric that not only adapts to changes in your pet’s body temperature, but most importantly reduces redness, itching and burning sensations while suppressing the immune response to reduce your pet’s discomfort whilst being stylish at the same time. 

Solution: The Petti-Coat is a long-term investment for pet owners by creating more options to reduce the reliance on ointments for pets. Creating more options for pets and their owners by designing fashionable aloe-infused jackets to put their best paw forward!

This is a group assignment. My role in this brief was the creative direction and ideation side of the brand.