Art Direction

Client: Ferguson Plarre's Bakehouse is a family owned and operated bakery business based in Melbourne, Australia. 

The Brief: Create a print ad for Ferguson Plarre, which can then be adapted to online format/s. This brief involves exploring and developing design principles. For example, the first execution showcased represents scale.

The Aim: Is to remind people that Ferguson Plarre products are really convenient for any time of day (breakfast, lunch or dinner - on the go, at work or at home) and any occasion (e.g., office parties, birthday celebrations, weddings, Christmas gatherings etc.)  

Target audience: Melbournians aged 16 - 40 looking for a fresh, delicious treat at any time of the day.

Tagline: ‘Making everyday delicious since 1901’

This is an individual assignment.